The price of entrepreneurial success is discipline and structure.
lk 86
Getting rich is about knowing what to do, who to do it with, and when to do it. It is much more about understanding than purely hard work.
lk 30
As discussed, there are two main ways that advertising works: persuasion (changing opinions) and salience (refreshing and building memories).
lk 150
When interacting with employees, the two most powerful phrases in a leader’s vocabulary are:
1.Help me understand …
2. What do you recommend?
lk 82
Kuitahes segadust tekitav see ka ei oleks, on migratsioon läbi aegade osutunud üheks progressi kõige võimsamaks mootoriks.
lk 214
Memory structures that relate to a brand include what the brand does, what it looks like, where it is available, when and where it is consumed, by who and with whom.
lk 146
Kuidas see nii on, et mõned inimesed saavutavad väga palju, aga enamikul ei õnnestu kunagi oma võimeid rakendada?
lk 1
The only difference between a high-maintenance and a high-performance team is a culture of accountability, measuring, and ownership.
lk 81
Inimeste evolutsioon ei toimunud ühes kohas paigal püsides. Reisikihk on meil veres.
lk 214
The dominant way that advertising works is buy refreshing, and occasionally building, memory structures.
lk 146
Advertising works by reaching and nudging. This mostly happens without us noticing: occasionally an ad produces the reaction “I should buy that” but even this inteton only weakly nudges our buying propensities. Because we often forget or are deflected from our intentions.
lk 144