The man who can do the average thing when all those around him are going crazy.
Napoleon
lk 76
The Psychology of Money vol 12
It is not intuitive that investor can be wrong half the time and still make a fortune. It means we underestimate how normal it is for a lot of things to fail.
lk 72
The $100 Startup vol 23
The $100 Startup vol 22
If you grow your traffic a little and also increase your conversion rate a little while also increasing the average sales price a little… your business grows a lot.
lk 188–89
The $100 Startup vol 21
The Psychology of Money vol 11
The ability to stick around for a long time, without wiping out or being forced to give up, is what makes the biggest difference. This should be the cornerstone of your strategy, whether it’s investing or your career or a business you own.
lk 60
The $100 Startup vol 20
The Psychology of Money vol 10
But there’s only one way to stay wealthy: some combination of frugality and paranoia.
lk 57
The Psychology of Money vol 9
Good investing is not necessarily about making good decisions. It’s about consistently not screwing up.
lk 55
The Psychology of Money vol 8
But good investing isn’t necessarily about earning the highest returns, because the highest returns tend to be one-off hits that can’t be repeated. It’s about earning pretty good returns that you can stick with and which can be repeated for the longest period of time.
lk 53
The Psychology of Money vol 7
The danger here is when compounding isn’t intuitive we often ignore its potential and focus on solving problems through other means. Not because we’re overthinking, but because we rarely stop to consider compounding potential.
lk 52
The Psychology of Money vol 6
If something compounds—if a little growth serves as the fuel for future growth—a small starting base can lead to results so extraordinary they seem to defy logic. It can be so logic-defying that you underestimate what’s possible, where growth comes from, and what it can lead to.
lk 49
The Psychology of Money vol 5
Luck and risk are siblings. They are both the reality that every outcome in life is guided by forces other than individual effort.
lk 25
The Psychology of Money vol 4
The Psychology of Money vol 3
Spreadsheets can model the historic frequency of big stock market declines. But they can’t model the feeling of coming home, looking at your kids, and wondering if you’ve made a mistake that will impact their lives.
lk 13
