My product is x … how can I teach customers buy y?
lk 193
If you grow your traffic a little and also increase your conversion rate a little while also increasing the average sales price a little… your business grows a lot.
lk 188–89
A marketable idea doesn’t have to be a big, groundbreaking idea; it just has to provide a solution to a problem or be useful enough that other people are willing to pay for it.
lk 95
Old-school marketing is based on persuasion; new marketing is based on invitation.
lk 81
Sometimes the best advice is none at all. If you know what you need to do, the next step is simply to do it. Stop waiting. Start taking actions.
lk 247
All the bad days have two things in common: you know the right thing to do, but you let somebody talk you out of doing it.
lk 233
… many aspiring entrepreneurs focus much more on the “anywhere” part than they do the “work” part.
lk 70