MAKE SOMETHING+MAKE PEOPLE LOVE IT or LOVE PEOPLE+MAKE SOMETHING THEY LOVE.
lk 128
Kõik mõtted: Meaningful : the story of ideas that fly
Meaningful: the story of ideas that fly vol 10
What they [customers] really want, in fact, is to be helped to do the things they want to do.
lk 128
Meaningful: the story of ideas that fly vol 8
Meaningful: the story of ideas that fly vol 7
Meaningful: the story of ideas that fly vol 6
Innovation, sales and marketing are less about ideas and persuasion and more about understanding.
lk 47
Meaningful: the story of ideas that fly vol 5
Marketing has gone from AWARENESS->ATTENTION->ACTION to ATTRACTION->AFFINITY->ACTION.
lk 15
Meaningful: the story of ideas that fly vol 2
Every successful business creates a new kind of customer. The customer’s story changes because the business exists. There is a before-the-product story and an after-product-story.
lk 8
Meaningful : the story of ideas that fly vol 1
The two most important things we can do are to allow ourselves to be seen AND to really see others. The greatest gift you can give a person is to see who she is and to reflect that back to her. When help people to be who they want to be, to take back some of the permission they deny themselves, we are doing our best, most meaningful work.
lk 2
Meaningful: the story of ideas that fly vol 4
Meaningful: the story of ideas that fly vol 3
What happens because your product exists? Who do you want your customer to become?
lk 9
