If you aren’t finding consistent problems and goals, you don’t have a specific enough segment.
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If you aren’t finding consistent problems and goals, you don’t have a specific enough segment.
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Before we can serve everyone, we have to serve someone.
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Once again, you can only pull this off if you have prepared your list of 3 big learning goals and have an idea of some possible next steps and commitments that you can ask for if the meeting goes well.
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You can find anyone if you ask for it a couple times.
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The only thing people love talking about more than themselves is their problems.
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In early stage sales, real goal is learning. Revenue is a side-effect.
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Secondly, whenever you see the deep emotion, do your utmost to keep that person close. They are the rare, precious fan who will get you through the hard times and give you your first sale.
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First customers are crazy. Crazy in a good way. They really, really want what you’re making. They want it so badly that they’re willing to be the crazy person who tries it first.
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If you don’t know what happens next after a product or sales meeting, the meeting was pointless.
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Everyone has problems they know about, but don’t actually care enough to fix.
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There’s more reliable information in a “meh” than a “Wow!”
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… you don’t need to end up with what you wanted to hear in order to have a good conversation. You just need to get to the truth.
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If they haven’t looked for ways of solving it already, they’re not going to look for (or buy) yours.
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Anything involving the future is an over-optimistic lie.
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Options are worthless.
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